OWATER needed illustrations of their "everyday athletes" for the labels of OWater Sport. ESDI created over 30 portraits of those athletes for their 6 different fruit flavored healthy sport drinks.
OWATER is a healthy sports drink company based Concord, Massachusetts founded in 2004 by Tom First, (co-founder of Nantucket Nectars). Their mission is to create healthy electrolyte drinks for athletes.
Tom came to ESDI in the very beginning of owaters' story to help with branding, packaging and all marketing materials, to highlight the healthy aspect of owater as well as highlight the "everyday athletes" that are the core consumers of owater.