Rob Ehrlich, founder of Pirate's Booty, decided to create a new line of snacks, starting with SexyPop, an organic, low calorie line of delicious flavored popcorns. ESDI became an integral partner in helping to brand and design all packaging, marketing and sales materials, tradeshow booths and websites.

Through many iterations and line expansions to other Sexy Snacks, and even a successful launch in the UK and Ireland, we worked closely with all printers and suppliers to successfully bring SexyPop and the other snacks to market.

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