While racing an Ironman in Mont Tremblant, Quebec, Kate and Jef discovered one of nature’s masterpieces: pure maple water. It’s refreshing, hydrating and naturally nutritious with a subtle hint of maple. Created in a tree and not in a lab, They came up with the thought of tapping this masterpiece, bottling it and bringing it to market a DRINKmaple, a unique alternative to all the "health" drinks out there. They came to ESDI to create a simple, bold and strong logo to represent their company. They then needed packaging, a website and all marketing materials to promote DRINKmaple.